Kelly is a User Experience (UX) and digital strategy specialist with extensive web site and mobile application development experience, and has been involved in every aspect of web development over the last 22 years. He has successfully designed cloud-based enterprise software, as well as launched and maintained global and localized web sites, web games, and mobile applications for companies such as ARRIS Inc., LEGO Systems, Inc., Intel, ADP, Digimarc, and more. Recently, he designed and managed the user experience for workforce management enterprise software. Before that, he created and managed several of LEGO's product line web sites, including Ninjago, Legends of Chima, MINDSTORMS, Hero Factory, and BIONICLE. Prior to working on the Internet, Kelly spent a dozen years in the prepress field, using both traditional techniques as well as newly-emerging digital tools such as Adobe Photoshop.

He lives in Portland, Oregon and is interested in digital photography, CNC design and production, woodworking, hiking, and bicycling.